Team up with a friend, partner, family member, or another participant and take on the Eye Contact Challenge at 30 participating Better Vision stores.

Enjoy up to 50% off or receive a free pair of prescription glasses with lenses. Plus, enter the Video Challenge for a chance to win cash prizes worth a total of THB 60,000.

Part 1: In-Store Challenge

Maintain eye contact for the required time at each level to unlock the following rewards:

• Level 1 (20 seconds): 25% discount*
• Level 2 (30 seconds): 30% discount*
• Level 3 (50 seconds): 50% discount* or a free pair of prescription glasses with lenses

Each participant will receive only one reward based on the highest level completed. Rewards from multiple levels cannot be combined.

How to Participate

1. Register as a Better Vision member and add the Better Vision LINE Official Account before starting the challenge.
2. Pair up with a friend, partner, family member, or another participant.
3. Select an optical frame from the designated activity zone to wear during the challenge. Participants already wearing their own prescription glasses may continue wearing them.
4. Maintain eye contact for the required time at each level to unlock a reward.
5. Participants must not look away, turn away from their partner, smile, laugh, show their teeth, or blink.
6. Record a video during the challenge and post it on social media to enter the Video Challenge for a chance to win the grand prizes in Part 2.

Participation Terms and Conditions: Part 1

1. Participants must register as members and add the Better Vision LINE Official Account.
2. Participants may pair up with a friend, partner, family member, or another participant, excluding store employees. If both players meet all eligibility requirements and successfully complete the challenge, each player will receive one privilege.
3. Participants must select an optical frame from the store’s designated activity zone for use during the challenge. This does not apply to participants already wearing their own glasses. Contact lens wearers must also select a frame from the activity zone.
4. Participants must maintain eye contact for the required time at each level to qualify for the corresponding privilege.
5. During the challenge, participants must not look away, turn away from their partner, smile or laugh, show their teeth, or blink. If either player breaks a rule, the challenge will end immediately, and both players will receive the privilege corresponding to the level they completed together.
6. Each person may participate up to two times throughout the campaign period across all participating stores. The participant’s best result will be used to determine their privilege.
7. Participants may stop the challenge immediately if they experience eye discomfort, burning, irritation, dizziness, or any other unusual symptoms.
8. Participants consent to store employees taking photographs or recording videos as evidence of participation and for privilege verification.
9. Participants may record and submit their videos through the channels designated by the Company for an additional chance to win the grand prizes.
10. Submitted videos must be recorded during the actual activity and must not contain inappropriate content, infringe upon the rights of others, or negatively affect the brand’s image.
11. The Company reserves the right to verify eligibility, disqualify participants, or refuse to award prizes to anyone who fails to comply with these terms and conditions without prior notice.
12. The list of participating stores is available through the Better Vision LINE Official Account and website.
13. Timing and decisions made by store employees are final.

Rewards and Privilege Redemption: Part 1

1. Discount privileges and the free prescription glasses with lenses must be redeemed at the participating store on the same day the privilege is received. Privileges cannot be saved for use on another day and must be redeemed no later than August 31, 2026.
2. Discount privileges apply only to optical frames and lenses. Contact lenses and products excluded by the Company are not eligible.
3. Discounts apply only to participating brands. Excluded brands and products include Maui Jim, Cartier, Lindberg, Leica lenses, Rodenstock, EnChroma, MiYOSMART, Stellest, BV Kids, BV Kids Pro, and any additional brands specified by the Company.
4. No minimum purchase is required to redeem a discount privilege.
5. For the Level 3 free prescription glasses with lenses reward:
   The offer applies only to optical frame models specified by the Company.
   Participants will receive free Multi-Coat lenses with a refractive index of 1.56 or 1.60.
   - Eligible prescriptions:
   Myopia: SPH up to -10.00 and CYL up to -2.00
   Hyperopia: SPH up to +6.00 and CYL up to -2.00
   - Customers are required to pay a THB 300 lens-fitting service fee.
   - The Company reserves the right to select the appropriate lens index based on the customer’s prescription.
   - If the prescription exceeds the specified range or the customer wishes to upgrade the lenses, the customer may receive a 50% discount on participating lenses, subject to the Company’s conditions.
6. The free prescription glasses with lenses available at Level 3 are limited at each participating store and are available while privileges and participating products last.
7. The 50% discount privilege is limited to 75 privileges per day per store. If the daily quota has been reached, customers may return to participate again on another day, subject to the maximum participation limit.
8. Limited to one person, one privilege, and one receipt throughout the campaign period.
9. Privileges may only be redeemed at the participating Better Vision store where they were awarded.
10. Privileges cannot be combined with other promotions, member discounts, birthday discounts, coupons, or other special privileges.
11. Customers must register as members through the Better Vision LINE Official Account before redeeming their privileges.
12. Discounts and rewards cannot be exchanged, transferred, or redeemed for cash.
13. In the event of a product return, exchange, or order cancellation, the Company reserves the right to cancel the discount privilege or reclaim any related rewards.
14. The Company reserves the right to change the campaign details, terms and conditions, participating products, and number of available privileges as deemed appropriate without prior notice. The Company’s decision is final.

Part 2: Video Challenge

Enter for a chance to win the following cash prizes:

• First Prize: THB 30,000
• Second Prize: THB 20,000
• Third Prize: THB 10,000

The stated prize amounts are before the 5% withholding tax required by law.

How to Enter the Video Challenge
Contestants must record a video while participating in the “Eye Contact Challenge: Lock Eyes, Unlock Deals” at a participating Better Vision store.

Post the video on TikTok, Instagram, or Facebook on at least one platform. The post must remain public until the winner announcement date and include the hashtags:

#จ้องตาล่าดีล #หอแว่น #BetterVision

Submit the video through the Google Form by August 31, 2026, at 11:59 p.m. Videos that are not submitted through the Google Form will not be entered into the competition.
The video must be the contestant’s original work, relate to the campaign, and be published with the consent of everyone appearing in the video. If a minor appears in the video, consent from their parent or legal guardian is required.
The video must not contain inappropriate content, infringe upon copyright, or negatively affect the Company’s image.
Each participant may submit one video per person and per social media account. The same video may only be entered once. Challenge partners may not submit the same video separately. Each participant may receive a maximum of one prize throughout the campaign.
Contestants consent to the Company using submitted videos, images, audio, and other content for campaign publicity through the Company’s channels without additional compensation.
The Company reserves the right to verify and disqualify videos that do not comply with these conditions or involve inappropriate conduct, including the use of fake accounts or actions that are unfair to other participants.
The judging panel’s decision is final.
Rewards and Prize Conditions: Part 2
The judging panel will evaluate each entry based on its overall quality, including:
The entertainment value of the video
Creativity and relevance to the “Eye Contact Challenge: Lock Eyes, Unlock Deals”
Clarity in communicating the Better Vision brand
The suitability of the content and its overall presentation
The number of likes, shares, comments, or views may be considered as supporting information but will not be the primary judging criterion.
Winners will be announced on September 15, 2026, through the Better Vision Facebook Page.
Winners must verify their identity within three days of the announcement, no later than September 18, 2026. If a winner cannot be contacted or fails to confirm their prize within the specified period, they will be deemed to have forfeited the prize. The Company will award the prize to the next eligible contestant based on the judging results.
Winners must present their original Thai national ID card to claim the prize. If a winner is a minor, written consent and a copy of the parent’s or legal guardian’s ID card must also be provided.
A 5% withholding tax will be deducted from the prize value as required by law.
Cash prizes cannot be exchanged for other rewards or transferred to another person.
The Company will deliver the prize according to the details provided during prize confirmation.
The Company reserves the right to change, amend, or cancel these conditions without prior notice.
General Terms and Conditions

These conditions apply to both Part 1 and Part 2.

Part 2 is a skills-based video competition. Winners will be selected by a judging panel based solely on the quality of their entries. No prize draw or game of chance is involved.
Employees of the Company, its affiliated companies, and their family members are not eligible to receive rewards or prizes from either part of the campaign.
Participants consent to the Company collecting, using, and disclosing their personal information—including their full name, telephone number, social media account, photographs, and videos—for the purposes of administering the campaign, verifying eligibility, awarding prizes, and promoting the campaign in accordance with Thailand’s Personal Data Protection Act B.E. 2562 (2019). Please see the Privacy Policy for more information.
Participants under 18 years of age must obtain consent from their parent or legal guardian before participating.
The Company reserves the right to change, amend, or cancel the campaign conditions. Any updates will be announced through the Company’s official channels.
The Company’s decision is final in all cases.
30 Participating Better Vision Stores
Central Ladprao
Siam Paragon
Central Dusit
Central Rama 9
Central Pinklao
Central Westgate
Central EastVille
Central Northville
Central Bangna
Fashion Island
The Mall Lifestore Bangkapi
Big C Sukhaphiban 3
Central Westville
Erawan Bangkok
Central Rama 2
Lotus’s Saraburi
Big C Lopburi
Big C Nakhon Pathom
Central Pattaya
Big C Rayong
Central Si Racha
Central Chiangmai
Central Chiangmai Airport
Big C Lampang
Central Korat
Central Ubon
Central Udon
Central Krabi
Central Hatyai
Central Phuket
Frequently Asked Questions
Q1: How many times can I participate?

You may participate up to two times per person throughout the campaign.

Q2: Can I wear my own glasses?

Yes. You may wear your own glasses if you are already wearing them.

Q3: Do I have to record a video?

For Part 1, a video must be recorded as evidence for reward redemption.

To enter Part 2 and compete for the grand prizes, you must post the video on social media with the hashtags #จ้องตาล่าดีล #หอแว่น #BetterVision and submit it through the designated Google Form.

If you do not wish to enter the Video Challenge, you are not required to post or submit the video publicly.

Q4: Is maintaining eye contact for 20, 30, or 50 seconds harmful to my eyes?

For a short activity lasting 20–50 seconds, maintaining eye contact is generally not harmful. However, it may cause dryness, burning, or irritation, particularly for people with dry eyes or sensitivity to light.

Please monitor how your eyes feel and stop to rest if you experience discomfort. Artificial tears may help reduce dryness and improve comfort.

If you experience unusual symptoms such as eye redness or dizziness, stop the challenge immediately and consult a Better Vision staff member.

Q5: What happens if I cannot maintain eye contact for the required time?

If you experience eye strain, dryness, or discomfort, we recommend resting your eyes and consulting a staff member before trying again.

Each person may participate up to two times throughout the campaign, and their best result will be used.