Founded in 1910 as a manufacturer of military uniforms, Lee Cooper achieved global success in the denim industry from the 1950s onward, becoming a popular brand among teenagers with its diverse collections. Lee Cooper has evolved into a global lifestyle brand, and when this lifestyle was introduced to the watch and eyewear industries, Lee Cooper became one of the pioneering brands in these fields. It continues to unite youth from around the world by reflecting a dynamic and innovative design ethos tailored to young people.